A 30-day paid demand test

One product. Thirty days. A clear decision.

We test whether paid demand can acquire customers at workable economics—and identify what is limiting growth when it cannot.

See what’s included
Demand SprintWZD / Growth LabScroll to inspect ↓
Timeline30 days
Focus1 in-stock product
DecisionStop, adjust, or scale
ScoreboardBusiness economics

Not a retainer. Not another audit.

A controlled test with a defined decision at the end.

We agree on the scoreboard before launch, run the test, and tell you what the numbers support—not what keeps an agency contract alive.

What we test

Find the constraint, not another vanity metric.

Paid media is the test environment. The decision comes from reading the full commercial system.

01

Economics

Can the product support a workable acquisition cost after product costs, fulfillment, and fees?

02

Message

Which promise, angle, and creative direction earns qualified attention—not empty clicks?

03

Audience

Where does real purchase intent appear, and which segments fail to convert?

04

Conversion

Does the offer and product page turn that intent into a first order?

The outcome

Day 30 ends with one of three decisions.

01

Stop

The economics are not viable enough to justify more media spend.

02

Adjust

Demand exists, but the offer, creative, audience, or product page needs another iteration.

03

Scale

The signal is strong enough to validate further and build a growth system around it.

The 30 days

Built to reach a decision without dragging the test out.

Tracking, economics, creative, media, and conversion are treated as one operating problem.

  1. Week 01

    Set the scoreboard

    Confirm product economics, tracking, audience hypotheses, offer, creative inputs, and pass/fail criteria.

  2. Week 02

    Launch the test

    Deploy the campaign, validate signal quality, and correct tracking or delivery problems early.

  3. Week 03

    Pressure-test the signal

    Reallocate budget and test the strongest creative, audience, offer, and page combinations.

  4. Week 04

    Make the call

    Read contribution, conversion, and acquisition together. Leave with a stop, adjust, or scale recommendation.

Demand Sprint Fee is quoted after the fit conversation. Media budget is funded separately and paid directly to the platforms.

  • One in-stock product
  • Economics and tracking review
  • Paid campaign setup and management
  • Creative, audience, offer, and page testing
  • Weekly readout and budget decisions
  • Final stop, adjust, or scale recommendation

If the signal is promising

Days 31–90

Validate the same product.

Continue through a focused validation phase while we tighten the funnel and confirm the signal holds.

Month 04+

Build the Growth System.

Shape an ongoing acquisition, conversion, and retention engagement around the validated opportunity—not a generic retainer.

Fit

The Sprint needs a product that can produce a useful signal.

Good starting point
  • You can support fast creative and site changes.
  • You sell a physical DTC product online.
  • The product is in stock and ready to fulfill.
  • You can fund a media budget separately from the fee.
  • You can share product costs, margins, and store data.
Probably too early
  • The product is still in development or on preorder.
  • Inventory cannot support a successful test.
  • Margins or fulfillment costs are still unknown.
  • You need guaranteed revenue from the first test.
  • You cannot make changes during the 30 days.

Questions

Before you put money behind the product.

Does the Sprint guarantee profitable ads?

No. The Sprint is designed to replace guesswork with a controlled test and a clear decision. Some products should stop; learning that early is part of the value.

What counts as a successful test?

Before launch, we agree on the economics that matter for your business—such as contribution margin, target acquisition cost, or a defined payback window. Platform ROAS alone does not decide the outcome.

Who pays the media budget?

Media is funded and paid directly through your advertising account, and it stays in your control. The WZD Labs fee is separate and covers strategy, setup, management, analysis, and the final recommendation. We quote it once we have seen the product economics.

What happens after day 30?

You receive a stop, adjust, or scale recommendation. Promising tests can continue through a 60-day validation bridge before moving into the broader Growth System in month four.

Start with proof

One product is enough to learn whether the system deserves more.

Answer two questions. We'll tell you whether a Demand Sprint fits your current stage.

See if your product fits