Results with context

The operating record behind WZD Labs.

Selected outcomes from hands-on DTC growth and merchandise launches—shown with the scope, attribution, and commercial context behind them.

View the evidence
ResultsWZD / Growth LabScroll to inspect ↓
$250K → $3.5MAnnual revenue growth

DTC apparel operating experience

$900K–$1.2MAnnual revenue sustained

Maintained across multiple years

$126K–$135KAverage sales per drop

Official artist merchandise

How to read this page

Outcomes belong beside scope and attribution.

Revenue is affected by product, inventory, pricing, creative, operations, customer demand, and market conditions. The cases below state Prince's role and operating scope so the numbers remain useful without pretending marketing worked alone.

Case 01 · DTC women’s apparel

Independent DTC Apparel Brand

Period
2022–January 2026
Role
Growth Marketing Lead
$250K → $3.5MPeak annual revenue

Scaled annual revenue from approximately $250K to a $3.5M peak, then sustained $900K–$1.2M annually for multiple years.

Operating scope

  • Integrated growth strategy across Meta, Google, TikTok, Shopify, Klaviyo, SMS, landing pages, analytics, and reporting
  • Structured testing across creative, copy, audiences, offers, and conversion paths
  • Budget allocation using acquisition, conversion, and contribution signals
  • Measurement across GA4, Google Tag Manager, Meta Pixel, and Conversions API
What the work reinforced

Growth held when acquisition, lifecycle, conversion, and measurement were managed as one commercial system—not as disconnected channel tasks.

Case 02 · Artist merchandise

Artist Merchandise Store

Period
2018–2020
Role
Paid Social and Lifecycle Marketing
$126K–$135KAverage sales per merchandise drop

Supported launches of vinyl, apparel, and product packs that generated approximately $126K–$135K in average sales per drop.

Operating scope

  • Meta and Instagram acquisition into a Shopify storefront
  • Klaviyo launch announcements, reminders, and remaining-inventory campaigns
  • Audience buildup coordinated with the merchandise and creative calendar
  • Paid-media and lifecycle handoff managed as one launch sequence
What the work reinforced

A drop is not one campaign. Demand buildup, launch conversion, and inventory follow-through need one coordinated operating rhythm.

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