Find customers who can become profitable
Paid social and search, creative testing, audience strategy, attribution, and budget allocation.
EngagementOngoing
ScopeAcquire + convert + retain
Best forValidated products
ScoreboardBusiness contribution
One system. No channel theater.
A platform can look healthy while the business loses money.
We read acquisition cost beside conversion, margin, inventory, fulfillment, and repeat purchase. Then we concentrate the work on the constraint that is actually limiting profitable growth.
The operating jobs
One team, three connected responsibilities.
The handoff between the first click, first order, and next order is where growth usually leaks.
Turn qualified intent into a first order
Offer, merchandising, product-page, landing-page, and checkout decisions treated as part of media performance.
Make the first order the start
Klaviyo lifecycle strategy, customer segmentation, launch communication, and repeat-purchase development.
The cadence
A monthly loop that keeps decisions current.
The work changes with the numbers. The operating rhythm does not.
- Read
Find the commercial constraint
Review channel, conversion, customer, margin, inventory, and lifecycle signals together.
- Decide
Prioritize the highest-leverage work
Choose the creative, audience, offer, page, or lifecycle move most likely to improve contribution.
- Run
Launch the work
Coordinate media, creative, storefront, tracking, and lifecycle execution around the same hypothesis.
- Reinvest
Put the next dollar behind evidence
Scale, revise, or stop based on the commercial response—not a platform narrative.
The scoreboard
Contribution first. Platform metrics in context.
ROAS, CPA, CTR, and CPM help diagnose performance. They do not decide whether the business can afford to scale.
Acquisition
CAC, new-customer contribution, payback, channel mix
Conversion
Conversion rate, AOV, offer response, checkout loss
Retention
Repeat purchase, lifecycle revenue, cohort behavior
Business
Margin, inventory, fulfillment, cash available to reinvest
Fit
The Growth System needs a product with something real to build on.
- You sell a physical product through an active DTC store.
- One or more products have validated customer demand.
- You have usable margin, inventory, and customer data.
- You can support ongoing media, creative, and site changes.
- You want acquisition and retention decisions connected.
- You still need to prove demand for the first product.
- Inventory or fulfillment cannot support growth.
- There is no budget for sustained testing.
- You only want isolated channel execution.
- You need a guaranteed revenue outcome.
Questions
Before we run the full loop.
Is the Growth System a retainer?
It is an ongoing operating engagement, but not a fixed list of agency tasks. The priority changes as the commercial constraint changes. The scoreboard and decision cadence stay consistent.
Do I have to complete a Demand Sprint first?
No. The Sprint is for products with unproven paid demand. Brands with validated products, usable data, and an active acquisition program can enter the Growth System directly.
Is media spend included?
No. Advertising spend remains in your accounts and is paid directly to the platforms. The operating fee is set against the contribution at stake in the business, not against a task list.
Who does the work?
WZD Labs is founder-led. Prince Ampong remains close to strategy, analysis, and operating decisions, with specialist support added only where the scope requires it.
Run the full loop
Bring us the growth problem, not a predetermined channel task.
Tell us where the business stands. We'll tell you whether the Growth System is the useful next move.
See if we fit